Instagram is a great graphics platform in which you can promote your graphic work, especially if you are a graphic designer. However, it has become saturated with talent, and nowadays it is a real challenge to stand out.
Here are 4 great tips that will help you stand out from the crowd:
1. Make sure your bio is clear and resonates with your audience and don’t forget to include a link.
You have a 150 character limit to populate your bio.
Here are 6 important things you need for a stand out bio in Instagram
- Your name should be clear
- Your services should be easy to understand
- Include something personal that makes you stand out
- Link to your website
- Let people know which city you are in
- Make proper use of emojis as bullet points
Show off your portfolio in your gallery
You have a great opportunity to display your work in the gallery. While it is nice to show your completed work, why not show some work-in-progress, some behind-the-scenes videos, some happy clients etc.? Your captions should bring value to your audience – Use your captions to work for your business.
Here’s what your caption should do:
- Get your audience to react
- Teach your audience something new
- Entertain your audience so you get more follows
Keep the following in mind when writing captions
- Make them easy to read
- Make them interactive when possible
- Make them relevant to the picture or video
2. Use relevant hashtags that are specific to popular
Hashtags are very important in Instagram. Popular hashtags help you show up on more feeds, but are less likely to get you noticed as they are associated with hundreds, if not thousands of posts. Specific hashtags may show up less on people’s feeds, but will get you more noticed because there is less competition.
3. Post regularly
People like knowing what to expect and when to accept it. Keep your posting consistent and regular. It will make you look more active and more people will follow you as a result.
4. Track your metrics
You need an Instagram business account to track your posting. The information lets you know your post reach, post impressions, profile visitors and link clicks. Having this type of information will help you make better decisions on which posts to promote and what type of posts work better in the future.
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