Like all the other marketing tools in your business, a brochure is an important component and should be designed, produced and distributed with specific goals in mind.
Collaborating with a good graphic designer and content writer can be a major advantage in creating the right visual schema and content to reach the right audience. While the first impression of the brochure hooks the reader, the information inside is what sells them the products or services.
An effective brochure must:
Make a Great First Impression
Whether distributed within their place of business or given out at a conference or trade show, a brochure serves to foreground the most important aspects of your company and everything that your customer needs to know as soon as they take a glance at it.
To make a great first impression, a brochure needs to be both well designed and well printed. The design should be eye-catching for the target audience and the printing should demonstrate dedication to quality with a good quality paper stock.
Demonstrate Success
If your company has received accolades within the industry, or has been involved in any community efforts, a brochure is a great way to display that side of your operations. Not only does it reinforce professionalism, it shows potential customers that you are a strong, steadfast, and successful company. This is where the content plays the most crucial part.
It’s important that the brochure sends exactly the message it intends to the customer base. It should feature a great design and brief copy meant to incite interest. Some examples of this include favorable messages about your company, a brief history or introduction to how things started, why your company cares about the industry, what goods and services it provides, and most importantly, an idea of what products or results a customer can expect to see. In addition to this, contact information is a must.
Expand Your Company’s Reach
It may feel like a grassroots approach, but brochures will likely be received the most by local residents around your company’s base of operations. This can serve as a huge benefit; the need to support local businesses is strong in many communities, and if you provide strong local service, it will likely see a word-of-mouth effect spread. There is no point in creating a brochure that makes a great first impression and demonstrates success if there is nobody to read it!
Brochures are indispensable pieces of marketing collateral that informs customers about products and services, but in order to transform their use into sales, brochures need to create a great first impression, demonstrate success, and expand your company’s reach.
If you require brochures designed and printed, reach out to us and we will make sure you get a brochure that will create a great first impression, demonstrate success, and expand your company’s reach.