The world is gradually opening up and networking events are shifting from on line to in person. We are getting back to brushing up our elevator speeches and handing out business cards.
While you can change your verbal message easily, changing your business card message is harder to do and more expensive.
Bring focus to the most important information
After your name and brand, what is the most important focus you want people to notice once they have your business card in their hand? Do you want people to visit your website, call you, follow you on social media?
Don’t overload your card with information
Too much information will make your business card less striking. Give your design some breathing space by just displaying key information and making your call to action clear.
Keep the information simple
Your business card is a physical product. You don’t need to display your full site URL or Instagram link, as no one is going to be able to cut and paste your link. So replace your https://mywebsite.com with a simple www.mywebsite.com
Readability is paramount
Don’t prioritize aesthetics over readability. Use a readable font and avoid overcomplicated script fonts for small text. Make sure the colour of your text contrasts with the background of the card without blinding the reader.
Be consistent with your brand
Your business card should represent your brand. Ensure that you use the same color and fonts as all your other brand materials. A lack of consistency makes your business cards less memorable.
Don’t forget to use the back
Yes, your contact information is important, but so is what you are promoting. Use the back of your card to showcase your business.
Use a bold design
Don’t be afraid to step outside the box – you might actually catch someone’s attention and help turn the business card into a sale! Using simple design features, textured paper or embossed lettering can make your card stand out from the crowd.
Want your business card to stand out? Get in touch with us and not only will we make you an amazing business card, it will have an incredible price!
Great business card tips. Love “Give your design some breathing space.”