Business Cards

Business Card 101 – 4 Tips To Help You To Create An Amazing Business Card.

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business card

A business card is the must have marketing tool for your business. It maybe the first interaction that a potential client may have with your brand, so your business card must always make a good first impression.  A well thought out business card will make you look professional, build trust with clients and set your small business apart from others.

Always carefully consider every aspect of your card – dimensions, font, layout and information color, shape, design and information, thickness, your brand

Dimensions

Most business cards fit the dimensions of 3.5” x 2”. This size fits most wallets and purses alongside credit cards, and fits in easily with other cards in a business card holder.

However, cards with a distinctive shape stand out from the crowd and easily spark interest and get noticed. This is a natural choice for someone who wants to be distinctive, memorable and creative.

Font

Use the same font that you currently use on your website and other properties. The font and text should be easy to read, with your important information in a larger typeface, a different typeface or in bold. A good rule of thumb is to make the company name larger than a 12pt font and never use any font sizes smaller than 8pt.

Layout and display of information

Each piece of information should be clearly distinguishable and your information should flow nicely. A good visual flow for business card design should begin with the logo, then the name, then secondary information such as email and phone numbers.

Do not clutter your card with too much text. Make sure that you leave enough white space so that the most important details stand out.

Most business cards are in the traditional landscape format, however, the portrait format is become more popular with companies whose brand identity is about being fresh, new and distinctive.

Special finishes

Special finishes can go a long way in making a lasting impression on potential clients. If you want your card to stand out, consider adding an unusual design element or special print treatment. Foil accents, uv coating and raised spot uv gives your card a hard-to-forget feel.

Paper stock is another way to add a special touch to your business card. Thicker card stock, suede finish, recycled Kraft paper are all ways to make a long lasting impression.

If you are looking for a distinctive business card that puts your business ahead of the competition, then contact us and we will present you with some very attractive options and prices.

7 Tips On How To Avoid Business Card Fail

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business card design

The world is gradually opening up and networking events are shifting from on line to in person. We are getting back to brushing up our elevator speeches and handing out business cards.

While you can change your verbal message easily, changing your business card message is harder to do and more expensive.

Bring focus to the most important information

After your name and brand, what is the most important focus you want people to notice once they have your business card in their hand? Do you want people to visit your website, call you, follow you on social media?

Don’t overload your card with information

Too much information will make your business card less striking. Give your design some breathing space by just displaying key information and making your call to action clear.

Keep the information simple

Your business card is a physical product. You don’t need to display your full site URL or Instagram link, as no one is going to be able to cut and paste your link. So replace your https://mywebsite.com with a simple www.mywebsite.com

Readability is paramount

Don’t prioritize aesthetics over readability. Use a readable font and avoid overcomplicated script fonts for small text. Make sure the colour of your text contrasts with the background of the card without blinding the reader.

Be consistent with your brand

Your business card should represent your brand. Ensure that you use the same color and fonts as all your other brand materials. A lack of consistency makes your business cards less memorable.

Don’t forget to use the back

Yes, your contact information is important, but so is what you are promoting. Use the back of your card to showcase your business.

Use a bold design

Don’t be afraid to step outside the box – you might actually catch someone’s attention and help turn the business card into a sale! Using simple design features, textured paper or embossed lettering can make your card stand out from the crowd.

Want your business card to stand out? Get in touch with us and not only will we make you an amazing business card, it will have an incredible price!

How To Connect With Your Customers When In Person Gatherings Are Being Postponed Or Cancelled

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Since so many in-person gatherings are being postponed or cancelled, many businesses may have found themselves looking for trade show alternatives. With products to share and customers to meet, organizations of every size are finding new opportunities to fill the void left by the lack of live events.

The good news is that there are multiple ways to connect with customers right now. Here are a few techniques and marketing promotional products that can help get you started:

Create a webinar
Have expertise on a topic that would interest potential customers? Want to do a presentation on the benefits of your newest product or service? Offering a webinar is a great way to capture attention. It also helps build your brand with customers who are genuinely interested in what you have to offer. Increase attendance with a thank-you gift, like a branded water bottle for participants.

Write an article for publication
Have you recently solved a problem for a major customer? Or developed a product innovation you want to share? As a trade show alternative, consider creating a case study for your website or writing an article for a popular trade publication that shares the who, what, when, where, why and how of your accomplishments—and what they could mean for other potential clients.

Turn relationships into leads
While trade shows give you the opportunity to catch the eye of potential customers, asking your current clients for referrals can also put you in touch with new customers. Asking for referrals has other benefits as well: People referred by a friend are four times more likely to buy. B2B companies with referrals have a 70% higher conversion rate. Remind customers of your referral program periodically via email or social media. And be sure to thank them by sending a custom wrapped chocolate bar or a marketing promotional product, like a gift basket made with a cooler or picnic basket.

Contact us for any promotional or stationary item your business may require for future events.

HOW TO DESIGN A BUSINESS CARD THAT GETS NOTICED

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Business cards

As networkers, a business card is probably one of the most important and inexpensive marketing tools we have.

How many of you do not have a business card?

Did you know that  88% of business cards are literally thrown away when they are received?

Please take out your business card and use the points I am giving you to see if they match with what you have.

So The challenge is how can you get the overall message of your company on a small 2inch by 3 inch card? You cannot expect it to tell the whole story about your company, but it should be one that people remember.

I am going to try and show you below.

How Your Business Card Should Be Laid Out

You need a well designed, easy to read and simple to understand card.

Make it readable – a general rule of thumb is don’t go smaller than 8 pt.

Use your corporate colors on the card

Take advantage of both sides for additional space.

Use a QR code

Colours

We all know that when you print using bright colors, your card stands out – if used correctly.

But don’t underestimate the power of simplicity.

Shape and size

Your business card will get noticed if it is an unusual shape. But if it doesn’t fit in a wallet, chances are that they will not be kept. Especially in a business card holder – sheets/card filing system.

If your business is in the traditional field – finance, insurance, play it simple – 3.5 x 2 inch.

What information should you display?

From our experience, your name and company name, website, email and telephone number are important. The rest can be put on a  QR code – which can be generated on line for free

Don’t cram too much information – Use a QR code – google QR code generator and you will get tons of them for free.

Use  A Good Quality Paper

Use unusual, high quality paper to give your card a unique feel in the hand

Don’t use poor quality paper – flimsy, especially if your company is established or upscale

Promotional materials and stationary for your business, organization or party

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