As networkers, a business card is probably one of the most important and inexpensive marketing tools we have.
How many of you do not have a business card?
Did you know that 88% of business cards are literally thrown away when they are received?
Please take out your business card and use the points I am giving you to see if they match with what you have.
So The challenge is how can you get the overall message of your company on a small 2inch by 3 inch card? You cannot expect it to tell the whole story about your company, but it should be one that people remember.
I am going to try and show you below.
How Your Business Card Should Be Laid Out
You need a well designed, easy to read and simple to understand card.
Make it readable – a general rule of thumb is don’t go smaller than 8 pt.
Use your corporate colors on the card
Take advantage of both sides for additional space.
Use a QR code
Colours
We all know that when you print using bright colors, your card stands out – if used correctly.
But don’t underestimate the power of simplicity.
Shape and size
Your business card will get noticed if it is an unusual shape. But if it doesn’t fit in a wallet, chances are that they will not be kept. Especially in a business card holder – sheets/card filing system.
If your business is in the traditional field – finance, insurance, play it simple – 3.5 x 2 inch.
What information should you display?
From our experience, your name and company name, website, email and telephone number are important. The rest can be put on a QR code – which can be generated on line for free
Don’t cram too much information – Use a QR code – google QR code generator and you will get tons of them for free.
Use A Good Quality Paper
Use unusual, high quality paper to give your card a unique feel in the hand
Don’t use poor quality paper – flimsy, especially if your company is established or upscale