A business card is the must have marketing tool for your business. It maybe the first interaction that a potential client may have with your brand, so your business card must always make a good first impression. A well thought out business card will make you look professional, build trust with clients and set your small business apart from others.
Always carefully consider every aspect of your card – dimensions, font, layout and information color, shape, design and information, thickness, your brand
Dimensions
Most business cards fit the dimensions of 3.5” x 2”. This size fits most wallets and purses alongside credit cards, and fits in easily with other cards in a business card holder.
However, cards with a distinctive shape stand out from the crowd and easily spark interest and get noticed. This is a natural choice for someone who wants to be distinctive, memorable and creative.
Font
Use the same font that you currently use on your website and other properties. The font and text should be easy to read, with your important information in a larger typeface, a different typeface or in bold. A good rule of thumb is to make the company name larger than a 12pt font and never use any font sizes smaller than 8pt.
Layout and display of information
Each piece of information should be clearly distinguishable and your information should flow nicely. A good visual flow for business card design should begin with the logo, then the name, then secondary information such as email and phone numbers.
Do not clutter your card with too much text. Make sure that you leave enough white space so that the most important details stand out.
Most business cards are in the traditional landscape format, however, the portrait format is become more popular with companies whose brand identity is about being fresh, new and distinctive.
Special finishes
Special finishes can go a long way in making a lasting impression on potential clients. If you want your card to stand out, consider adding an unusual design element or special print treatment. Foil accents, uv coating and raised spot uv gives your card a hard-to-forget feel.
Paper stock is another way to add a special touch to your business card. Thicker card stock, suede finish, recycled Kraft paper are all ways to make a long lasting impression.
If you are looking for a distinctive business card that puts your business ahead of the competition, then contact us and we will present you with some very attractive options and prices.
