5 Inspiring And Creative Ways To Use Banners For Your Business

Custom printed banners are great for communicating your client’s message in a big way. You can normally find them hung on walls, suspended from poles, or displayed in frames or stands.

There are many other ways of using banners and It’s time to think outside the box and be inspired. There are many other creative ways of using banners that are often overlooked and here are 5:

1. Tablecloths and Table Runners

Big banners can cover an entire table while smaller ones can run along the table for a unique, customized table runner. This helps you save space at trade shows, conventions, and markets while still showcasing your brand.

Table banners
Image source: Dynamic Decor Designs

Tip: Table sizes vary, so you should be prepared to print a variety of sizes for your banners, including custom sizes.

2. Room Dividers and Partitions

Banners are an affordable way to temporarily divide a large area into smaller ones. Unlike bulky traditional dividers and partitions, banners are easy to transport to the venue and store when not in use. You may even want the name of the activity printed on the banner itself so that participants know where to go.

Room divider and partition banners
Image source: 20/20

Tip: Add grommets or pole pockets to banners so that you can hang them. That way, the banner partitions won’t take up extra floor space at the event.

3. Signed Cards

If you are planning to hold a business anniversary celebration, retirement party, or some other event that involves getting a lot of people to sign a card, why not  skip the small folded card stock and go big? A great idea is to print a solid colored banner and have guests sign with permanent markers. At the end of the event, you can roll it up and give it to a special recipient.

Signed card banner
Image source: Bridget Kromhout

Tip: Always test the banner material first to see if the marker ink stays on. If you’re buying from an print supplier, ask for samples

4. Cover-Ups

Why look at a disorganized pile of work when you can look at a beautiful banner instead? You can hide the messier parts of your business behind large banners. Most types, such as vinyl and mesh, are suitable for indoor and outdoor use, which is why many construction companies will hide the unsightly work-in-progress behind branded banners.

Cover up banners
Image source: In-Signs

Tip: Grommets are a must if your client plans to attach these banners to a fence or wrap them around a pile of inventory.

5. Backgrounds

Next time you are filming a video or doing a photo shoot, make sure you have the right background. Print beautiful scenery on banners to instantly create a more appealing background, or print your name and logo so that your branding is always visible and stands out. These are especially useful during elections when candidates want lots of media coverage.

Background banner

Tip: Go for a matte finish instead of a glossy one. The matte surface reduces glare so that the artwork is easier to see, even under harsh lighting from filming or flash photography.

There are so many different ways to use banners, so don’t be confined to just their most typical uses. If you require any banners printed or ideas on what to print, contact us and we will be more than happy to help!

How To Connect With Your Customers When In Person Gatherings Are Being Postponed Or Cancelled

Since so many in-person gatherings are being postponed or cancelled, many businesses may have found themselves looking for trade show alternatives. With products to share and customers to meet, organizations of every size are finding new opportunities to fill the void left by the lack of live events.

The good news is that there are multiple ways to connect with customers right now. Here are a few techniques and marketing promotional products that can help get you started:

Create a webinar
Have expertise on a topic that would interest potential customers? Want to do a presentation on the benefits of your newest product or service? Offering a webinar is a great way to capture attention. It also helps build your brand with customers who are genuinely interested in what you have to offer. Increase attendance with a thank-you gift, like a branded water bottle for participants.

Write an article for publication
Have you recently solved a problem for a major customer? Or developed a product innovation you want to share? As a trade show alternative, consider creating a case study for your website or writing an article for a popular trade publication that shares the who, what, when, where, why and how of your accomplishments—and what they could mean for other potential clients.

Turn relationships into leads
While trade shows give you the opportunity to catch the eye of potential customers, asking your current clients for referrals can also put you in touch with new customers. Asking for referrals has other benefits as well: People referred by a friend are four times more likely to buy. B2B companies with referrals have a 70% higher conversion rate. Remind customers of your referral program periodically via email or social media. And be sure to thank them by sending a custom wrapped chocolate bar or a marketing promotional product, like a gift basket made with a cooler or picnic basket.

Contact us for any promotional or stationary item your business may require for future events.

Customer Retention Tips That Bring Customers Back For More

Customer retention
Photo by Clem Onojeghuo on Pexels.com
Turning first-time customers into repeat customers is a critical business builder. After all, it’s estimated that 68% of sales come from existing customers. We have tips—and some giveaway ideas—that will help you turn every customer interaction into a long-term business relationship.

Share information
Connections can be built in many ways. Sharing useful information with your customers regularly reminds them of your company and creates an opportunity to make a new sale. Depending on your customer list, you could send a printed piece, an e-newsletter, or both. Use this customer retention tip to share news, product updates, information about new products, and more.

Hold contests and promotions
Contests are a great way to drive engagement, as they give customers a reason to check in regularly. Try these ideas:Ask people to share a photo with one of your products on social media and tag your organization. Offer prizes for the best, most creative or funniest photo.Share a post on social media and ask people to like, comment or share for a chance to win a cool prize. Customer giveaways, like a travel cooler, insulated jacket or wireless ear buds, will get people excited to participate.

Host a learning event
Holding a learning event offers value to your customers—and these opportunities work equally well in-person or as a webinar.If you do hold a virtual event, maximize your audience by promoting the event at least two weeks in advance. The best time for virtual events is mid-week (Wednesday or Thursday) and in the middle of the day. Keep your event to about an hour and remember to include time for questions. Thank people for signing up early or for attending with a customer giveaway like a notebook and pen. Be sure to follow up with attendees and people who missed the event. Provide a link to a recorded version of the webinar and slides, and make sure they know you’re available if they have questions.

Consider win-back programs
Customers leave companies for many reasons. Win-back programs focus on discovering why and inviting them back. Reach out to customers you haven’t heard from in a while and strive to fix any issues they bring up.

If it’s about pricing
Create a special offer with a one-time discount or a loyalty program.

If your product doesn’t meet a particular need
See how their needs have changed—maybe you have another product or service that is a better fit.

Create convenience
Making your products or services easier to buy can bring customers back again and again. Consider that 86% of buyers say they are willing to pay more for a better customer experience. Send out a survey that asks what would make the buying process easier and offer ideas like:A subscription service that auto-sends needed products on a monthly, quarterly or annual basis. An app that allows them to purchase via their phoneEmail reminders when it’s time to purchase againA loyalty program that provides discounts or free productsOffer a gift to everyone who responds. A useful stylus tool is a great choice.

Customer relationships build your business
Putting a few customer retention tips into practice will help you build loyalty and bring clients back again and again. Good luck!